What is SMS Marketing
SMS marketing is a method of digital marketing where it is possible to keep in constant and direct contact with your audience through a short message service or SMS. It is a personal and advantageous method of creating brand awareness that can bring a variety of information to the attention of your audience.
The Uses of SMS Marketing
SMS marketing can be used for a variety of purposes, including promotions, urgent updates and reminders, etc.
Using SMS marketing for promotions is one of the best ways to get your promotion known by as many people as possible. Making use of promotional coupons that can be sent out with SMS is a great way to drive traffic to your website or for people to visit your store. SMS marketing will let customers know of your promotions without having to check their computers or other platforms. They will be able to access the information on their mobile device, no matter where they are. This assists in letting your audience know of your promotions as soon as possible and with enough time to take advantage of them.
Updates about events are easily able to be sent via SMS. Aspects of events can change, and with a great number of people who may be in attendance, it is vital that this information comes to their knowledge in the quickest way possible. Information such as cancellations, changes, and general information can be sent. It allows for the benefit of real-time interaction with your audience. This is also true of giving updates on customer orders. Communicating with customers in this way also creates a personalisation of the content, creating more brand loyalty.
Reminder texts are also a helpful marketing tool as you send reminders about particular promotions, products, or services. Automating this tool can also be helpful to make sure that reminders for promotions get sent to your audience on time.
Being visible through SMS is easy and fast, and brings your business to the attention of a great number of prospective customers. Contact Bizam today for more information on their SMS Marketing strategies.