Month: August 2022

SMS Marketing

 

SMS marketing is an effective marketing tool that takes advantage of the advancements in technology that we have. SMS marketing can save you greatly in time, making sure that your audience receives the information in the fastest time possible, towards prompting a sale, and the promotion of your business.

 

How SMS Marketing Can Grow Your Business

 

SMS marketing strategies can help your business grow in exponential ways.

 

Small businesses benefit greatly from an SMS marketing campaign. Typically small business owners will not have the time, finances, and scale for many other marketing strategies, where an SMS marketing campaign could be the solution. This kind of campaign will simplify some of the marketing processes for small businesses while giving them the best reach for the growth of their business.

 

SMS marketing allows a business to personalize the content of the information to a specific audience. Making the content of your SMS catch relevant greatly assists in creating brand loyalty with your business. Personalizing your SMS content will also let your audience know that you care. In this way, you establish a greater likelihood that they will use your products or services.

 

Sms marketing further allows you to consistently remain in communication with your audience, building your presence in their lives. SMS marketing also allows you the capability of knowing what your audience’s experience has been like, by virtue of the real-time way that you can communicate with them.

 

To grow in business you will need to become known by your audience and potential customers. SMS marketing is a great way to come to grab the attention of prospective customers. It is a quick and efficient way to bring important information and relevant aspects of your business to their attention. It is particularly useful for temporary promotions, or seasonal promotions, depending on demand, where information will need to come to their attention quickly, so as to not miss out on the offer, and you on the business.

 

Bizam is an SMS marketing specialist and is available to help you every step of the way. Contact their offices today for more information on how they can help you.

 

The Benefit of Email Marketing

 

Email marketing is a form of direct marketing that informs people on the contact list of your business, sales promotions and updates, etc. There was a time when email marketing was very standardized and sent out in high volumes, but now we have the capability of personalizing our approach to email marketing, making the experience more unique for the audience. The advantage of this as well is that you can target aspects of your business at any particular time that you wish your audience to focus on.

 

Email Marketing Best Practices

 

In email marketing, several best practices can be used to improve your email marketing campaigns.

 

Once a customer has signed up for your mailing list, it is always a good idea to send them a welcome email. This email opens the communication between you and your client to further discuss aspects of your business that they may be interested in.

 

Information presented in your email marketing campaign must be timely and relevant. Personalizing your emails makes the content relevant as well. It may even be beneficial to enquire with your audience about the content that they would like to receive.

 

Make sure as well that your branding is consistent but also unique to the specific type of information that you are sending out. Adjust your tone, color, fonts, and imagery to suit the topic at hand.

 

Planning ahead and scheduling your email marketing correspondence is also helpful. The emphasis is to be regular, consistent, and predictable in sending your audience information. They will then come to rely on your brand as they see your content regularly and it will create a sense of customer loyalty. Even where there is a big promotion that you are advertising, scheduling follow-up emails will be of great assistance.

 

Optimising your preview text and subject lines is also vital. These are the aspects that the audience will see first and they will need to grab their attention.

 

Another best practice is to ensure that your email renders correctly across all platforms, including the way it is seen on mobile devices. People browse and shop on their mobile devices more than ever and will need to be able to see your email correctly for it to have the proper marketing effect.

 

As you learn the behaviours, likes, and dislikes of your audience, you will better be able to determine their needs and can modify your email marketing approach accordingly. Contact Bizam today to speak to their knowledgeable sales team for more information.

The Purpose of Your Email Banner

 

Creating an email banner for an Email Banner Marketing campaign will involve several considerations. The purpose of Email Banner Marketing will be to gain exposure simply and effectively by placing the banner in all your email correspondence.

 

Email is one of the most common methods of communication that businesses use and this platform can be maximised for marketing opportunities as well. In this way, an email banner can be a very powerful marketing tool.

 

It gives you the opportunity present products or services that a customer might need, and also allows you to promote your business.

 

Email Banner Marketing also allows you to target different aspects of your business, and to create unique and individual approaches for each.

 

Designing Your Email Banner

 

Considerations in designing your email banner include fonts, colours, tone of voice, and logos. While having the ability to change email banners to suit the marketing needs, it is also an opportunity for your business to gain more exposure by presenting its brand identity with every banner. This will help support the brand values that your business has, and it will be carried through in all your communications.

 

Keeping fonts simple is also important so that they can align with your brand. The colours with which you associate must also be used wisely to not overcrowd the email banner.

 

The space available for an email banner should also be used wisely, only emphasising the most important aspects of the information that you want to convey. Adding too much information in this area can cause the audience to not know what to focus on. An email banner allows the audience to focus on particular aspects and should be taken advantage of in Email Banner Marketing.

 

Icons for links are also very useful to have in the design of your email banner instead of URL links which can cause clutter.

 

How your email banner is designed, worded, and the information that it presents will work in unison to create an outstanding and effective email banner. Contact Bizam today to speak to one of their friendly sales consultants for more information on their Email Banner Marketing products.

 

What is Email Marketing?

 

Email marketing is a tool that is used in marketing a business where emails are sent out to promote your brand, business, products, and services, and to keep the audience in your contact list engaged between purchases. Email marketing is a form of digital marketing and is one of the best ways in which to easily promote your brand, grow your business and make sales. It is also an important tool to generate leads and build relationships.

 

Types of Email Marketing

 

There are typically three types of email marketing, being promotional emails, information emails, as well as re-engagement emails.

 

Promotional emails are used to promote a particular product or service, new releases, special offers, and generally to promote your brand. These emails will typically have a ‘call to action’ or CTA, that will be used to prompt your audience to respond in a particular way, by making the purchase, visiting your website, etc. Your overall email marketing strategy will best determine when promotional emails should be sent, and will also depend as well on demand and the promotions that you want your audience to see.

 

Emails that provide information to your audience are often in the format of newsletters or announcements. A newsletter will share important information about your business concerning milestones reached, insights, tips, and thoughts as well as any valuable information regarding your industry, such as case studies. Newsletters can be very helpful to remain in contact with your audience when they are sent at regular and consistent intervals. Announcements are also a useful way to keep in contact with your audience by letting them know of new developments, including product releases or changes in the service offered, etc.

 

Re-engagement emails are also helpful in that they allow you to reconnect with customers or audience members who have not been engaging actively with you.

 

Email is one of the most common methods of communication in commerce and allows you to communicate and engage with your audience in a consistent and targeted way. Bizam is an industry specialist in email marketing and is on standby for your call. Contact them today for more information.

 

What is SMS Marketing

 

SMS marketing is a method of digital marketing where it is possible to keep in constant and direct contact with your audience through a short message service or SMS. It is a personal and advantageous method of creating brand awareness that can bring a variety of information to the attention of your audience.

 

The Uses of SMS Marketing

 

SMS marketing can be used for a variety of purposes, including promotions, urgent updates and reminders, etc.

 

Using SMS marketing for promotions is one of the best ways to get your promotion known by as many people as possible. Making use of promotional coupons that can be sent out with SMS is a great way to drive traffic to your website or for people to visit your store. SMS marketing will let customers know of your promotions without having to check their computers or other platforms. They will be able to access the information on their mobile device, no matter where they are. This assists in letting your audience know of your promotions as soon as possible and with enough time to take advantage of them.

 

Updates about events are easily able to be sent via SMS. Aspects of events can change, and with a great number of people who may be in attendance, it is vital that this information comes to their knowledge in the quickest way possible. Information such as cancellations, changes, and general information can be sent. It allows for the benefit of real-time interaction with your audience. This is also true of giving updates on customer orders. Communicating with customers in this way also creates a personalisation of the content, creating more brand loyalty.

 

Reminder texts are also a helpful marketing tool as you send reminders about particular promotions, products, or services. Automating this tool can also be helpful to make sure that reminders for promotions get sent to your audience on time.

 

Being visible through SMS is easy and fast, and brings your business to the attention of a great number of prospective customers. Contact Bizam today for more information on their SMS Marketing strategies.

 

Email Banner Marketing

Email Banner Marketing is a method of marketing where you can modify the content of your email signature to include marketing aspects. An email signature is more than simply placing your name in the email. Done correctly, it can be a very beneficial avenue for marketing. A variety of options are available when designing your email signature and the information to place in it. Examples of these options include a video call link, an option to sign up for a newsletter, a promotion of a product, a link to join you on social media, and other marketing advertisements, etc.

 

Email Banner Marketing allows you to run marketing advertisements in a manner in which it is unavoidable to see in your signature. It provides you with more marketing exposure, in a cost-effective way.

 

Why You Should Use Email Banner Marketing

 

Several advantages come with the use of Email Banner Marketing for your business.

 

While corresponding normally and on a daily basis, you will be able to run a constant marketing campaign that will be visible to everyone receiving your email to see. The marketing return is high, with low risk, and comes at a very low cost as it is part of the design of your signature.

 

An email banner will allow you to become visible and stand out among a myriad of other emails. It is the opportunity to target a particular aspect of your business and bring it to the audience’s undivided attention in your email.

 

Emails are also often sent in high volumes, which allows your business to get that much more exposure.

 

Email Banner Marketing can also be tailored to the particular client you are sending the email to. The banner may even be relevant for a particular group of customers, and from a particular department in your business, allowing that department to gain traction with a targeted audience.

 

Email Banner Marketing will bring a marketing aspect to your portfolio with great advantages and low risk. Contact Bizam today for a quotation on the email banner marketing options that you are looking for.