What is Email Marketing?
Email marketing is a tool that is used in marketing a business where emails are sent out to promote your brand, business, products, and services, and to keep the audience in your contact list engaged between purchases. Email marketing is a form of digital marketing and is one of the best ways in which to easily promote your brand, grow your business and make sales. It is also an important tool to generate leads and build relationships.
Types of Email Marketing
There are typically three types of email marketing, being promotional emails, information emails, as well as re-engagement emails.
Promotional emails are used to promote a particular product or service, new releases, special offers, and generally to promote your brand. These emails will typically have a ‘call to action’ or CTA, that will be used to prompt your audience to respond in a particular way, by making the purchase, visiting your website, etc. Your overall email marketing strategy will best determine when promotional emails should be sent, and will also depend as well on demand and the promotions that you want your audience to see.
Emails that provide information to your audience are often in the format of newsletters or announcements. A newsletter will share important information about your business concerning milestones reached, insights, tips, and thoughts as well as any valuable information regarding your industry, such as case studies. Newsletters can be very helpful to remain in contact with your audience when they are sent at regular and consistent intervals. Announcements are also a useful way to keep in contact with your audience by letting them know of new developments, including product releases or changes in the service offered, etc.
Re-engagement emails are also helpful in that they allow you to reconnect with customers or audience members who have not been engaging actively with you.
Email is one of the most common methods of communication in commerce and allows you to communicate and engage with your audience in a consistent and targeted way. Bizam is an industry specialist in email marketing and is on standby for your call. Contact them today for more information.